In 1928, Stalin established a government-run foreign travel agency under the name Intourist (a contracted portmanteau of Иностранный [foreign] турист [tourist]). Though it had by that point already evacuated its international obligation to foment world revolution, Stalin’s regime was still looking to raise interest in the fledgling socialist state. All of the following brochures targeted potential tourists from the most advanced capitalist nations in the West — Germany, England, France, the US.
Stylistically, these pieces vary. Many are rather naïve, pastoral, even vaguely Orientalist, especially with respect to the more “exotic” Soviet Republics.
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